Todd Falkowsky
designer artist curator author creative director publisher dad
"I Love Todd. And I love what he does and how he thinks. He's a firecracker, or even better, a firestarter. When Todd walks into a room, into a project, or into an idea he sets it on fire. As a creative junkie, he pulls ideas in every direction, tosses minds into wondrous places, and then after you are high in a creative cloud, he pulls on the string to bring you back into reality, enlightened and ready to go for it. It's Todd who knows how to mix the poetry with the concrete. It's because he finds inspiration in all sorts of corners: from the periphery where you least expect it and those places right in front of you, just outside the doorstep. That's why we love what he does, because we always see ourselves somewhere in his creative output. An idea, exhibition, event, or product that Todd develops is never really far-fetched because it is always rooted in Us; in our experiences, materials, colours, and shapes. Basically, Todd is our biggest fan and a big promoter of Us."
Cynthia Hathaway - The Netherlands
"Besides daringly driving off road racing cars dangerously fast right off the road, pumping up pop, rock and jazzy jams on top end boutique stereo systems, scouring kitty corners of the country collecting ceramic bric-a-brac and snazzy nic-nac crafts, lighting his JG Ballardesque glass walled crib with modern Neon-art, impressing gobsmacked dinner party guests with an astonishingly simple and mouth wateringly effective orange reduction, spouting off Tweetables at an alarming rate on a plethora of topics from a vintage Eames throne, lecturing, consulting, brainstorming, curating, rating, and curing, and not really making a lot of stuff because the world has enough stuff already, and all the while rubbing the design community this way and that ;o) Todd is the guy behind The Canadian Design Resource. The site for soaring eyes and Maple infused skies, unflagging patriotism for the flag, the musty must have scent of nostalgia in the old nostrils, and standing avant garde for thee in mukluks. No distinction between high and low, academic and street, corporate and personal, commercial and non-commercial, famous and obscure, cutting edge and cutesy wutesy. One stop Windows shopping for our identity, for our brand – old and new. 35,000,000 Canadians thank Todd."
Kurt Swinghammer - Canada


Founded by Todd Falkowsky in 2015, Citizen Brand is a Toronto-based creative studio built for organizations that want exceptional design without the cost, layers, or ego of a traditional agency.
After years leading creative work for major agencies and independent ventures, Todd created Citizen Brand to bring high-level branding and design to the kinds of organizations often overlooked by the industry, small businesses, startups, nonprofits, cultural organizations, and new ventures doing meaningful work.
We believe strong design should not be limited to companies with massive budgets.
We build brands, campaigns, identities, and digital experiences that help organizations communicate clearly, look credible, and connect with people in ways that feel human, and culturally relevant.
Our approach combines senior creative leadership, strategic thinking, and hands-on execution, without unnecessary process, inflated retainers, or agency theatre.
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What we do.
Design. We create visual identities, campaigns, websites, and communication systems that bring clarity and consistency to your brand. Every project is tailored to your goals, audience, and budget — combining strong creative with practical outcomes.
Brand. We help organizations define who they are, what they stand for, and how they should communicate. Through positioning, messaging, and creative direction, we turn complexity into a focused and compelling brand story.
Innovation. We identify new opportunities for growth, visibility, and engagement by helping teams think differently about how their brand operates in the world, building tools, systems, and ideas that continue working long after launch.
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"I absolutely recommend Citizen Brand. They had a wealth of knowledge, and brought an innovative perspective to our brand update. In our industry, where design often lags behind, they helped modernize our brand, pushing us toward a more compelling and useful way of presenting ourselves" Alison Housten / M Group
We've worked with great clients:
Design (AI and visual/product/graphic/digital)
4 Stars, ACME Tools, Alt Gallery, AOA, Ardene, AKA Coffee, Anchor, Arborite, ATUK, Azure, Bellan, Bombay Sapphire, Brunn, Camper, Canada Post, CLIP, Coram, ECO, Fusion, Felissimo, FIRM, Greenpeace, Hallworks, Halo Cellars, Helping Nature Heal, HEMA, Hypergraphia, KindShield, Listed, L May, M Group, Magic, MEARIE, Media Bridge, MoreWeave, Mulit, New York Times, ODI, Oracle, Organic, Rebel Walls, Ritzenhoff, Roll Out, Roots, Scotia Bank, Simple, Sorp, Spring, Spokes, Staedtler, Stiga, Surly Touring, Switch, Target, Takamaki, TUFF, UFO, Umbra, VICE Supplies, VIP, Wade, Walrus Magazine, Wireworks, Woods.
Strategy / Consulting / Innovation Workshops
Blackberry, BMW, Government of Canada / Canadian Heritage, Government of Canada /Department of Finance, Cervelo Cycles, Citibank, Cossette, Cundari, The Design Exchange, Domus Academy, Dupont, En Route, Ferrari, FreshBooks, General Electric, The Globe & Mail, Hanson, Heritage Canada, IDS Informa, Idea Couture, IKEA Canada, Listed, M Group, McDonald’s Holland, MLSE, Nike, Ontario Craft, Pantone, Pilot, Shoppers Drug Mart, Unilever, Wolff Olins.
Event / Exhibit / Publishing
CCMC, Cooper Hewitt, Oak+Fort, Eco Mag, Harbourfront Centre, Gladstone Hotel, Hypergraphia, IDS Informa, Institute Without Boundaries, Motherbrand, Museum of Vancouver, The Royal Ontario Museum, SFMoMA, Shift, Souvenir Shop, Vancouver Galleries, V&B.
Brand / Identity Design / Experience Design
Adanac, Adbusters Magazine, AHO Gallery, Ardene, Bellan, BIG, Brunn, DOUGH, Genomea, Girls Coffee, M Group, MEARIE, Mercer Union, Motherbrand, Mountain Equipment Co-op, Hallworks, Halo Cellars, Helping Nature Heal, IDS Informa, Inland, JOY, KindShield, Listed, L May, Media Bridge, Faculty of Change, Huberman, Regina Folk Fest, RGD, RED, Rues Skateboards, Sanford, Spring, Taco.
Curriculum / Lectures
The Design Exchange, Domus Academy, ECUAD, The Globe & Mail, IwB, MacKenzie Art Gallery, OCADU, Politecnico de Milano, Rotman, Schulich School of Business, Syracuse University, TDSB,
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