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Founded by Todd Falkowsky in 2015, Citizen Brand is a Toronto-based creative studio built for organizations that want exceptional design without the cost, layers, or ego of a traditional agency.

After years leading creative work for major agencies and independent ventures, Todd created Citizen Brand to bring high-level branding and design to the kinds of organizations often overlooked by the industry, small businesses, startups, nonprofits, cultural organizations, and new ventures doing meaningful work.

We believe strong design should not be limited to companies with massive budgets.

We build brands, campaigns, identities, and digital experiences that help organizations communicate clearly, look credible, and connect with people in ways that feel human, and culturally relevant.

Our approach combines senior creative leadership, strategic thinking, and hands-on execution, without unnecessary process, inflated retainers, or agency theatre.

 

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What we do.

 

Design.  We create visual identities, campaigns, websites, and communication systems that bring clarity and consistency to your brand. Every project is tailored to your goals, audience, and budget — combining strong creative with practical outcomes.

Brand.  We help organizations define who they are, what they stand for, and how they should communicate. Through positioning, messaging, and creative direction, we turn complexity into a focused and compelling brand story.

Innovation.  We identify new opportunities for growth, visibility, and engagement by helping teams think differently about how their brand operates in the world, building tools, systems, and ideas that continue working long after launch.

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"I absolutely recommend Citizen Brand. They had a wealth of knowledge, and brought an innovative perspective to our brand update. In our industry, where design often lags behind, they helped modernize our brand, pushing us toward a more compelling and useful way of presenting ourselves" Alison Housten / M Group 

You have a story to tell — let’s build something that matters. 

We've worked with great clients:

Design (AI and visual/product/graphic/digital) 
4 Stars, ACME Tools, Alt Gallery, AOA, Ardene, AKA Coffee, Anchor, Arborite, ATUK, Azure, Bellan, Bombay Sapphire, Brunn, Camper, Canada Post, CLIP, Coram, ECO, Fusion, Felissimo, FIRM,  Greenpeace, Hallworks, Halo Cellars, Helping Nature Heal, HEMA, Hypergraphia, KindShield, Listed, L May, M Group, Magic, MEARIE, Media Bridge, MoreWeave, Mulit, New York Times, ODI, Oracle, Organic, Rebel Walls, Ritzenhoff, Roll Out, Roots, Scotia Bank, Simple, Sorp, Spring, Spokes, Staedtler, Stiga, Surly Touring, Switch, Target, Takamaki, TUFF, UFO, Umbra, VICE Supplies, VIP, Wade, Walrus Magazine, Wireworks, Woods.

Strategy / Consulting / Innovation Workshops
Blackberry, BMW, Government of Canada / Canadian Heritage, Government of Canada /Department of Finance, Cervelo Cycles, Citibank, Cossette, Cundari, The Design Exchange, Domus Academy, Dupont, En Route, Ferrari, FreshBooks, General Electric, The Globe & Mail, Hanson, Heritage Canada, IDS Informa, Idea Couture, IKEA Canada, Listed, M Group, McDonald’s Holland, MLSE, Nike, Ontario Craft, Pantone, Pilot, Shoppers Drug Mart, Unilever, Wolff Olins. 

Event / Exhibit / Publishing
CCMC, Cooper Hewitt, Oak+Fort, Eco Mag,  Harbourfront Centre, Gladstone Hotel, Hypergraphia, IDS Informa, Institute Without Boundaries, Motherbrand, Museum of Vancouver, The Royal Ontario Museum,  SFMoMA, Shift, Souvenir Shop, Vancouver Galleries, V&B.

Brand / Identity Design / Experience Design 
Adanac, Adbusters Magazine, AHO Gallery, Ardene, Bellan, BIG, Brunn, DOUGH, Genomea, Girls Coffee, M Group, MEARIE, Mercer Union, Motherbrand, Mountain Equipment Co-op, Hallworks, Halo Cellars, Helping Nature Heal, IDS Informa, Inland, JOY, KindShield, Listed, L May, Media Bridge, Faculty of Change, Huberman, Regina Folk Fest, RGD, RED, Rues Skateboards, Sanford, Spring, Taco.

Curriculum / Lectures
The Design Exchange, Domus Academy, ECUAD, The Globe & Mail, IwB, MacKenzie Art Gallery, OCADU, Politecnico de Milano, Rotman, Schulich School of Business, Syracuse University, TDSB, 

© 2026 Citizen Brand

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